![]() ![]() “In today’s rapidly changing landscape, we believe the world needs real-time decision making and optimisation through automation. “Gone are the days of waiting days, weeks, or months for analysis of TV events that have already happened,” said Navin. “Audiences around the world will be tuning into the Olympics almost universally, and tools like Samba TV’s Real-time TV Viewership Dashboard can enable understanding that fuels in-campaign buying decisions like never before.” “In today’s more addressable, measurable media ecosystem, marketer needs have evolved – they want to buy TV advertising the way they transact digitally – more dynamic, more flexible, more informed by data, and importantly, optimized in real time,” said dentsu’s Amplifi US President Mike Law. The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets. The Real-time TV Viewership Dashboard, available now on Samba TV’s website, allows advertisers the ability to see what channels and shows are being watched in their city or country within seconds. ![]() “This interactive tool provides comprehensive and at-scale TV analysis, imperative to our industry where there have been historic challenges making decisions with real-time data.” “Having been at the forefront of providing our clients the most innovative and scalable data, Samba TV’s Real-time TV Viewership Dashboard is an important resource for every global brand engaged in large-scale events like the Olympics,” added IPG Media Lab Managing Director Chad Stoller. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation.” Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviors pre-, mid-, and post-pandemic. “As a leading provider of real-time TV data at global scale, Samba is uniquely able to quantify just how powerful the Olympics audience will be for viewership and brand sponsorship, which remains the primary business model for the Olympics globally. “The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe,” said Samba TV Co-founder and CEO Ashwin Navin. The disruption also came as ABC is launching new seasons of its series, led by flagship “Grey’s Anatomy” which returns for Season 19 this week, and ESPN is in the thick of NFL coverage with “Monday Night Football.Samba TV, a global player in omniscreen advertising and analytics, has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany and Australia. The removal of these networks for Dish customers led to outcry on social media – especially considering fan-favorite programming with active online communities like “Grey’s Anatomy” on ABC and ESPN’s Monday Night Football coverage were temporarily unavailable. We’re committed to reaching a fair resolution, and we urge DISH to work with us in order to minimize the disruption to their customers.” “The rates and terms we are seeking reflect the marketplace and have been the foundation for numerous successful deals with pay TV providers of all types and sizes across the country. ![]() #Samba interactive tv setup plus#“As a result, their DISH and Sling TV subscribers have lost access to our unrivaled portfolio of live sports and news plus kids, family and general entertainment programming from the ABC Owned Television Stations, the ESPN networks, the Disney-branded channels, Freeform, the FX networks, the National Geographic channels and BabyTV,” Disney’s statement continued. ![]() Dish tweeted the news at the time, stating, “Our goal and priority is to reach a fair agreement to bring their channels back as quickly as possible.”ĭisney stated that it was Dish who declined to “reach a fair, market-based agreement” after “months of negotiating in good faith.” ![]()
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